First Move

Enter a market with a good enough product to define the category. Release updates such that you are always better than your competition. We consider software products and a SaaS business model.

With the first move you become the First Mover

Create a product at almost the prototype level except make sure it can scale.

Include one feature that is expected and easily understood.

Include one more feature that is unexpected, builds on the first, and delights the user such that they tell their friends.

Deploy in the largest region you can saturate on day one.

Embrace and extend Open Protocols.

Deliver a Signup Reward to establish a conversation.

Create and merge Islands of Attention.